• [Id, 1807311608190001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 学术交流中心][Directory, ministry-science][Path, /second-nav/ministry-science][TemplateTopic, second-index.html][TemplateList, second-sec-page.html][TemplateInfo, second-sec-page-section.html][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 1][Url, /second-nav/ministry-science][Images, [{"name":"banner.png","url":"/upload/201809/cac548612b424f1f8e0ad0ffff62682f.png"}]][SEOTitle, 金沙js55555官网][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, True] 学术交流中心
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  • [Id, 1909241512550001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 运输与物流分会][Directory, ysywl][Path, /second-nav/ysywl][TemplateTopic, ][TemplateList, ][TemplateInfo, ][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 12][Url, /second-nav/ysywl][Images, ][SEOTitle, 金沙js55555官网][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, False][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, False] 运输与物流分会

高速公路服务品牌研究班

作者:金沙js55555官网 发布时间:2017/6/27 上午10:50:20 查看次数:8573

 
 

6月22日,由金沙js55555官网、长沙理工大学指导,高速公路管理学院主办,广西交通投资集团有限公司大力支持的高速公路服务品牌研究班在绿城广西南宁开班。研究班由《中国高速公路》杂志协办,广西交通投资集团南宁高速公路运营公司承办,来自全国21个省份的230余名代表参加了此次研究班。

高速公路服务品牌研究班将在两天半的时间内,传达交通运输部关于高速公路行业服务品牌建设的有关要求,分享品牌的构成要素、作用及视觉形象设计等经验,并结合南宁高速“微笑+”等行业知名服务品牌案例,深入分析高速公路服务品牌创建的有效路径与进化规律。值得一提的是,来自各省省级高速公路管理机构主管品牌运营和文化建设的领导还将对即将启动的第四届“最美中国路姐”评选办法进行讨论、修订和完善。根据研究班的日程安排,代表们先参观了新建成的南宁东收费站的“凤娟标杆亭”、地下文化长廊和南宁东收费站公寓楼,共同见证了“微笑服务从这里出发”揭牌这一激动人心的时刻,并欣赏到由南宁高速公路运营有限公司一线收费员自编、自导、自演,反映行业优质服务风貌的微笑文化汇演。

汇演结束后,金沙js55555官网副理事长兼秘书长刘文杰为代表们讲解了行业文化建设与品牌创建,拉开了高速公路服务品牌研究班学术研究环节的序幕。6月22日下午的精品课程由金沙js55555官网副秘书长、高速公路管理学院院长巨荣云主持。广西交通投资集团有限公司党委副书记、工会主席张俊雄向代表们详细剖析了“微笑+”品牌的魅力,南宁东收费站副站长农凤娟和南宁高速公路运营公司总经理刘奕先后讲解了高速行业如何打造个人及团队标杆,以及“微笑+”品牌的实践成效。在深入了解了“微笑+”品牌的方方面面后,金沙js55555官网特聘专家、长沙理工大学教授胡宁结合自己多年来在品牌创建方面的经验,深入浅出地讲解了高速公路服务品牌从模型到模式的进化路径。

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